The South Butt

{But first}

Thanks for all of your lovely comments on my last post! 

I'm glad you all enjoyed the idea as much as I did.

Each and every one of you brought a big ol' smile to my face... 

AS ALWAYS :)

Moving on,

Are you tired of a so called "fad" sweeping the nation? 

College student, Jimmy Winkelmann, was and so he decided to do something about it.  

Jimmy designed the brand "The South Butt" in response to the "sheep like following" of the outdoor clothing+gear line, "The North Face".

{I am in no way taking either side of the fence on this one. 

For I too have North Face attire. 

But, I can most certainly resepect a little parody!}

After reading the stories here and here I can't help but laugh hysterically! 

However, The North Face company didn't find it to be quite as humorous. They have been battling Jimmy for years over trademark violations, but oddly enough, little Jimmy has done nothing wrong in the eyes of the law. Although, I understand the dispute for trademark rights... The fact North Face has made such a big deal over this, has caused The South Butt's sales to sore! 

So, I agree with this article, 

"When protecting its trademarks, big companies like The North Face need to find a delicate balance between defending against unfair competition and being able to laugh at itself."

the creator and his works

Jimmy's response to all the turmoil??

"I think the consuming population is well aware of the difference between a face and a butt..."

BOOM. 

ROASTED.

I must say that I am lovin' Jimmy's idea and cause :)

What about you? 

Onnnne more thing...
Remember the photo swap idea I mentioned?
Go check out the newest edition of the "swap" here!